About the Book
As the year 2001 approached, the world looked forward to the 21st Century hoping it would be a time of peace, prosperity, and technological innovation. During the last five years our new era has unfolded in unexpected ways. Despite the disappointing developments there is hope because the future is not something that just happens to us while we passively accept it. Intelligent people actively plan ahead to create a better outcome for themselves.
Turning the Future Into Revenue: What Businesses and Individuals Need to Know to Shape their Futures begins as an entertaining tour de force of probable and possible futures, with a focus on surprising developments, the future we do not expect.
Powerful forces related to demographics, technology, and economics will impact us like never before. There are dangers and opportunities coming over the horizon. We can translate those into a better future and valuable business opportunities, if we pay attention.
Learn about:
- The impact of population decline
- Why fundamentalist religion will continue to fuel international conflict
- How revolutionary change in China and India will impact the US and the world
- Why the traditional notion of retirement will be radically altered
- The end of oil and what it means
- Climate crisis and wild weather
- How America is failing the future, and what we need to do
- Guidelines for visionary leadership
- Models and instructions for long range futuring
- Business opportunities in the next decade
- A 21st Century vision
- And more
Table of Contents
Introduction: The Future Creates the Present: Why You Should Care and How You Shape it
Chapter 1: How to profit from Demographic Tidal Shifts
Chapter 2: How to profit from 5 Key Technology Trends
Chapter 3: How to profit by Increasing the Knowledge Content of your Product or Service
Chapter 4: How to profit from the Next Energy Wave
Chapter 5: Plan for the future...but hedge your bets
Chapter 6: Be your own futurist and focus your organization on the future
Chapter 7: Ten key practices of the future oriented enterprise
Chapter 8: Forecasting the future - activities for you and your enterprise
Chapter 9: Choosing a Direction - activities for you and your enterprise
Chapter 10: Planning activities for you and your enterprise
Chapter 11: Tailoring Your Career to the Future
Chapter 12: Environmental Imperatives
Chapter 13: The Great Divides
Chapter 14: A vision for the 21st Century